The Minister of Culture, Franck Riester, confirmed this week that the draft of the audio-visual reform envisaged the fusion of the CSA and the Hadopi. In parallel, the rules on advertising on television will also be relaxed.

It was expected, the Minister of Culture, Frank Riester, has confirmed: the proposed audio-visual reform to be presented next November includes the merger of the Higher Audiovisual Council (CSA) and the High authority for the dissemination of works and protection of rights on the Internet (Hadopi). From this long-talked-about merger will be born a new entity that has not yet been baptized. It will of course recover the prerogatives of both authorities, but its powers are also intended to be strengthened to create a "regulator of both audiovisual communications and digital communications".

With this in mind, to push further the new regulator's tasks on the digital side (fight against fake news, against hate online …), a possible merger with the Arcep (Regulatory Authority for Electronic Communications and Posts) had also been envisaged, but the telecommunications constable will finally remain in place. It will nevertheless have to approach the future entity. It is expected that the latter will appoint a member to officiate at Arcep, while Arcep will also choose a member of the new authority to ensure the link between the two institutions.

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It should be noted that, pending the entry into office of the successor of the CFS and the first arbitrations of this strengthened authority (no timetable has yet been set), the audiovisual reform project already includes a whole series of measures to ease the current audiovisual regulatory framework. The ban on showing movies on television some nights (Wednesday, Friday, Saturday), for example, should be lifted. As the channels claim, the inclusion of a third page of advertising during films of at least 90 minutes should be allowed. The diffusion of advertising with geographical targeting should also become possible (with for example different advertising pages on the same chain in Paris, Lyon or Strasbourg).

Lastly confirmed by the Minister, finally, the project of reform of the audio-visual includes a component concerning the financing of the French cinema by the heavyweights of the video on demand by subscription. It provides, in concrete terms, that Netflix and Amazon Prime Video will have to put their hands in the pocket of 16% of their national turnover to finance films and series made in France as long as they wish to be active in France.


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