"There is no inventory guarantee for the IAA"
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The auto show IAA suffers not only from announced protests by car opponents. The corporations also find the event less and less attractive. Now a new concept is to be found. It is not just a move to the debate.
DThe International Motor Show (IAA) could take place for the last time in its usual form. The contract between Messe Frankfurt and the German Association of the Automotive Industry (VDA) expires after information from WELT. How it will continue in 2021 is not yet known. In the industry it is said, a departure from Frankfurt is quite likely.
Even an end for the fair is currently considered not impossible: "There is no inventory guarantee for the IAA," said BMW CFO Nicolas Peter on the sidelines of the fair. "It will depend on how the fair evolves, the price-benefit ratio must be consistent." The companies are no longer willing to spend as much money as in the past for exhibition stands and hotel rooms in Frankfurt.
The IAA is already feeling this year: the number of exhibitors has dropped significantly by 20 percent. Numerous, above all foreign manufacturers such as Renault and Toyota are no longer represented at the Frankfurt fair, even German manufacturers such as BMW have significantly reduced in size. The Munich-based carmaker has only rented a good third of the space as it did two years ago and is now sharing the hall with Opel, among others. Instead, the major manufacturers increasingly rely on their own in-house exhibitions, where only their own products are in focus.
For some time now, representatives of the major car makers and the VDA have been discussing a change in the IAA, according to information from WELT. Also tomorrow, Thursday, a round of talks will take place during the fair. The negotiations are mainly at the level of the marketing bosses of the major carmakers. Decisions are reportedly not yet. "We talk about decisions when the concept is up," said a VDA spokesman.
VDA wants to take stock after the fair
Obviously, very different concepts are currently being discussed. Thus, in addition to a relocation of the IAA to Berlin, a rotation procedure is also under discussion, in which the fair could take place every two years in different locations. In Berlin, for example, a cooperation with the IFA is conceivable, according to industry circles.
So you could approach the model of the Consumer Electronics Show (CES) in Las Vegas, which has developed from a pure technology fair to a showcase of the auto industry. This has been suffering for years from the motor show in Detroit, which has similar problems as the IAA with the exhibitor loss. The VDA has no doubts that the fair has to change.
Even the companies that decided to rent a stand this year openly talk about the possibility of not coming back next time. For example, the French car supplier Valeo says that the absence of some competitors has also made it possible for the Group to offer new opportunities at the IAA. Nevertheless, the French also make no commitment for the next fair. "We will," said CEO Jacques Aschenbroich, "take stock after the fair."
Automotive Industry (t) Automotive Industry (t) Vetter-Philipp (t) Auto Industry Predictions (t) IAA (International Motor Show) (t) Auto Industry Policy (t) Volkswagen (t) Valeo (t) t) VDA (German Car Industry Association) (t) Consumer Electronics Show (t) Car (t) BMW (t) Frankfurt Fair (t) IAA (International Motor Show)