The opinion of potential buyers (Russians) about LADA Vesta, Granta, Largus, XRay and the LADA brand as a whole improved for the first half of 2019. This was stated by AvtoVAZ employees at the conference of the Quality and Customer Satisfaction Service, the head of the service, Vice President Xavier Eger.
“Assessment of key quality indicators showed an increase in customer satisfaction. LADA It is necessary to maintain positive momentum and continue comprehensive work to improve the overall opinion of the brand,” Volzhsky Avtostroitel newspaper reports.
Representatives of other specialized services spoke at the conference: marketing director Fabien Gulmi (announced new advertising campaigns), chief designer Steve Mattin (talked about creating a vibrant look for promising models) and head of the customer service management department Ilya Perminov (talked about standardizing work dealerships and ways to increase customer loyalty to LADA). Xavier Eger himself presented the results of sales for the first half of 2019 and the results of an audit of production for this period to employees.