LONDON. The technology giant Apple will launch TV +, its content service in streaming, within a period of “two months” to anticipate the arrival of the series and movies platform on line Disney on November 12, after the iPhone manufacturer has committed more 5,410 million euros in the production of original content to gain a foothold in a sector where it must compete with Netflix and HBO, among others. Although Apple has not confirmed the schedule for the debut of its platform or set a price for the service, the Bloomberg agency reports that the company plans to set a fee of $ 9.99 per month for TV +, online with what is charged by Apple Music or Apple News + and slightly above the monthly $ 8.99 of Netflix and Amazon Prime, as well as the $ 6.99 that Disney + will charge.
The launch of TV + coincides with the efforts of the company's CEO, Tim Cook, to boost the revenues of the multinational with digital media and cloud services to reduce its dependence on the iPhone. – E. P.