The Jon Peddie Research Agency, which monitors the market for discrete graphics cards since 1981, compiled a report for the second quarter of this year at the end of last month. Over the past period, 7.4 million discrete graphics cards were shipped for a total of about $ 2 billion. It is easy to determine that the average cost of one video card slightly exceeded $ 270. According to the results of last year, video cards totaling $ 16.4 billion were sold, and by 2023 the market capacity will be reduced to $ 11 billion. According to the authors of the study, the discrete video card market peaked in 1999, since then 114 million video cards were shipped, and each computer had its own graphics card. Since then, sales volumes of video cards have been steadily declining in the long run.
The market has long been a duopoly, although Intel plans to shake it next year with its discrete graphics cards. So far, we can observe how the segment of discrete graphics cards is divided in unequal proportions by AMD and NVIDIA. If you believe the statistics of Jon Peddie Research for the last quarter, AMD was able to consistently increase its share from 22.7% to 32.1%. The increase in the share amounted to almost 41%, but it is premature to write off it on the success of the Radeon RX 5700 family, because the video cards of this series went on sale in the third quarter, which has not yet been covered by statistics. Apparently, the growth of popularity of AMD products was promoted by marketing campaigns of the first half of the year. In addition, Jon Peddie Research also takes into account sales of discrete graphics in the server segment, and AMD itself has recently indicated a significant increase in demand for its core accelerators.
Accordingly, NVIDIA in a sequential comparison reduced its market share for discrete graphics from 77.3% to 67.9%. If we talk about the same period last year, then the share of AMD then reached 36.1%, and NVIDIA was content with 63.9%. Let's not forget that in the second quarter of last year, the so-called “cryptocurrency factor” also influenced the market, and AMD products were willingly purchased as a means of mining cryptocurrencies. But in the case of NVIDIA, we can talk about progress over the past year solely by the power of gaming graphics cards.
The total number of video cards shipped in the second quarter decreased by 39.7% over the year, which eloquently illustrates the influence of the “crypto hangover”. In a sequential comparison, the number of shipped video cards decreased by 16.6%, which is slightly more than the average for a ten-year decline by 10% when moving from the first quarter to the second. It is noteworthy that the desktop PC market during this time grew by 16.4%, so the negative dynamics in the sales of video cards can speak either of deferred demand in anticipation of new models, or of the influence of some other factors.
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