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Yahoo unveils the top searches in 2017

Like every year, Yahoo returns to the habits and trends of French online search on Yahoo Search from billions of data collected.

  • Emmanuel Macron, Donald Trump and Johnny Hallyday Dominate Online Research in 2017
  • French and American political news with their surprises and their twists was particularly followed

Emmanuel Macron Top Yahoo search

In 2017, it is politics that finishes on the top step of the podium followed by sports and celebrity life. If the election of Emmanuel Macron takes the first place in the categories News and General, the surprise of the top is the series “More beautiful life” in second position of the general category. The rich news of the PSG and the arrival of two of the biggest stars of international football Neymar and Mbappé passionate Yahoo’s Internet users. These topics have been much discussed and commented by the editors, including video on the site or social networks around Vikash Dhorasoo, Ambre Godillon and Giovanni Castaldi. “Our editorial strategy around PSG, focused on video, live, debate opinions and analyzes is bearing fruit. We will continue and expand these efforts in 2018. This winning strategy around innovative formats will be duplicated for the 2018 World Cup, where Yahoo’s ambition is to be on the podium of the most popular sports sites as at the last major sporting events (Euro 2016 …) ” says Alexandre Delpérier, director of programs, content and information for Yahoo.

Top 15 searches 2017

  1. Emmanuel Macron
  2. More beautiful life
  3. Paris Saint Germain
  4. 2017 Presidential elections
  5. Francois Fillon
  6. Donald Trump
  7. Disappearance of Maëlys
  8. Jean-Marc Morandini
  9. Brigitte Macron
  10. Johnny Hallyday
  11. Game Of Thrones
  12. Marine Le Pen
  13. North Korea
  14. Jean-Luc Mélenchon
  15. Vendée Globe

Top 15 news 2017

  1. Emmanuel Macron
  2. 2017 Presidential elections
  3. Francois Fillon
  4. Donald Trump
  5. Disappearance of Maëlys
  6. Brigitte Macron
  7. Johnny Hallyday
  8. Marine Le Pen
  9. North Korea
  10. Jean-Luc Mélenchon
  11. Benoit Hamon
  12. Hurricane Irma
  13. Grégory case
  14. Vignette Crit’Air
  15. Independence of Catalonia

On the side of celebrities, it is the health of Johnny Hallyday that worries the most French.

“This top 15 with both peoples and huge sports or TV hosts shows the appetite of the French to follow the daily lives of personalities. We strive to do it the best we can while preserving everyone’s privacy “, concludes Alexandre Delperier.

Top 15 people searches

  1. Johnny Hallyday
  2. Kim Kardashian
  3. Neymar
  4. Lionel Messi
  5. Cristiano Ronaldo
  6. Celine Dion
  7. Roger Federer
  8. Rihanna
  9. Cyril Hanouna
  10. Nolwenn Leroy
  11. Ariana Grande
  12. Vanessa Paradis
  13. Angelina Jolie
  14. Alain Delon
  15. Shakira

Methodology

To develop the annual Yahoo retrospective, editors analyze Yahoo Search queries based on a number of factors, including the volume and growth of previous periods, in order to identify which themes and trends dominate the news. Individuals and their search queries, however, remain anonymous. This list is constructed without navigation search – that is, searches where the intention is clearly to navigate to a site rather than discovering information.


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