This is called a commercial chestnut tree. As sales for clothing, wine fairs have become a meeting place for doing business. Some customers are not mistaken they even come with their little list to buy good bottles. In this large area of Issy-les-Moulineaux, 12% of the annual turnover of the radius is done during the fortnight of the wine fair. Special care is given to the presentation.
A smartphone application
Taking advantage of the 2016 edition of the wine fairs, professional critics have launched a smartphone application with a database of 5000 references. The idea is to help customers make their choice among the varietals, vintages, hundreds of vineyards according to the store where it is located. Consulting, education is precisely the major advantages of traditional wine merchants.
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