Representatives of Ikea announces a radical change of strategy of sales. The company has launched a pilot project, is expected to sell furniture online, through websites of electronic commerce. The measure was taken on the background of diminishing number of clients, write Financial Times.
Torbjörn Lööf, the director of Inter Ikea, said that the decision to collaborate with groups online retail part dintrăun comprehensive restructuring plan.
“it’s the biggest evolution in the way in which customers interact with Ikea by the creation of the concept”, explained Torbjörn Lööf for the Financial Times.
Among the companies online that could work with Ikea include Amazon and Alibaba, although Torbjörn Lööf has refused to reveal any names.